狂吸200万粉，这类视频有搞头

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作者：鱼爪创媒网点击：234 发布时间：2021-04-21

p Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;">临近春节，部分学生或打工人已经开始放假，休闲时间变多，刷抖音成为消磨时光、获取快乐的方法之一。

p Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;">通过观察，我们发现近期抖音上出现多款爆款视频，它们获赞百万，播放量可达上千万，有的视频甚至让号主一夜爆粉。

p Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; white-space: normal; background-color: rgb(255, 255, 255); text-align: center; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;">

p Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;">那么在上周哪类视频题材受到大众喜爱并快速吸粉呢？我们用新抖搜索近期热门视频，进行了一些观察。

section>section>section>em >1.火速吸粉200万，靠这一道菜em>

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p Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;">首先是美食类视频。不久后就是新年，吃年夜饭是每年春节是不可少的环节，全家团聚、迎接新年的喜悦，全表现在这一顿饭中。

p Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;">@龙帅食堂很好地借助年夜饭这个天然热点，推出系列美食教程，成功打造出爆款，并通过视频涨粉近200万。

p Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; white-space: normal; background-color: rgb(255, 255, 255); text-align: center; line-height: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;">

p Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; white-space: normal; background-color: rgb(255, 255, 255); text-align: center; line-height: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;">图片来自新抖-账号详情页>

p Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;">这条视频的内容是【广式脆皮烤猪五花】的烹饪教学。将整块五花肉清洗干净，煮熟捞出，扎孔切块，淋上调制好的烤肉酱进行腌制，然后用锡纸包裹，在猪皮抹上盐后进烤箱两次炙烤，最后出锅摆盘。

p Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; white-space: normal; background-color: rgb(255, 255, 255); text-align: center; line-height: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;">

p Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; white-space: normal; background-color: rgb(255, 255, 255); text-align: center; line-height: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;">图片来自抖音@龙帅食堂>

p Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;">做好的五花肉被摆放成爱心，呈焦糖色，搭配上5种不同的酱汁，让人看着非常有食欲。这样一道颜值造型俱佳的五花肉，的确适合在新年时，作为一个大菜做给家人吃，增添更多的年味。

p Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;">视频结尾，作者还很贴心的给到文字版的详细教程，方便粉丝截图查看熟悉制作流程。1分钟的视频，教程详细，内容丰富，使其最终收获299.46w点赞量，分享数达到22.13w。

p Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; white-space: normal; background-color: rgb(255, 255, 255); text-align: center; line-height: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;">

p Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; white-space: normal; background-color: rgb(255, 255, 255); text-align: center; line-height: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;">图片来自新抖-视频详情页>

p Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;">龙帅食堂凭借一道烤五花肉俘获粉丝的心，而@用心教你做面食则用创意面食造型教程来实现涨粉。

p Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;">在他1月18日发布的视频中，一张面皮通过剪、卷、扎等方式，在30秒内被做成了一只小狗的模样，形象逼真，令人拍手称奇。化腐朽为神奇的手法吸引众多粉丝观看，作者也被称赞有一双巧手，是真正的手艺人。

p Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;">截止到目前，视频共获得点赞数277.21w，分享21.65w，互动数据优秀，据新抖的粉丝变化趋势可推测此视频为播主带去了137万的粉丝。

p Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; white-space: normal; background-color: rgb(255, 255, 255); text-align: center; line-height: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;">

p Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; white-space: normal; background-color: rgb(255, 255, 255); text-align: center; line-height: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;">图片来自新抖-账号详情页>

p Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;">类似上述的教程，使用家里常见的食材，便能做出独特的造型或新奇的吃法，适合过年回家和家人一起尝试，既可以增进交流，又符合阖家团圆的气氛，做出来成品后个人成就感也会很高，故视频能获得大量粉丝点赞或分享，进而能促进账号涨粉。

section>section>section>em >2.视频获赞270万+，宠物也能演戏em>

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p Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;">例如@胖哥哥在1月20日发布的视频中，主角是一只名叫老四的小猪，主人要早起去参加婚礼，安排宠物提供叫醒服务，最终老四通过在门口砸锅砸盆的方式成功把主人吵醒了。

p Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; white-space: normal; background-color: rgb(255, 255, 255); text-align: center; line-height: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;">

p Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;">通过评论，可以看出，粉丝对猪猪的聪明感到惊奇，并直呼老四为这个家操碎了心，表达对宠物的心疼和喜爱。视频最终获得274.33w的点赞数，是播主第一个破百万赞的视频，其账号也因此收获57万新粉丝。

p Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;">还有@矮脚虎凸凸1月18日的视频，记录家里的两只宠物猫看到主人卸妆后的神情，剧情导向偏弱，只有视频开头有相关设定，余下内容主要为了晒猫，凸凸带着粉色小帽，柔顺的毛发，圆圆的眼睛，萌化观众的心，谁不说一句可爱呢。

p Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;">上述两种宠物视频都具有一定的剧情设定，使用画外配音+宠物出境的方式演绎，通过拍摄剪辑让宠物拟人化，达到表演效果。其趣味性和萌萌的宠物往往是吸引用户观看的重要原因。

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p Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;">综上，在上周，美食类、萌宠类视频爆款多多，不管是食物还是宠物，都有一个特点是贴近我们的日常生活，具有真实感。做做好吃的，逗逗宠物，正是放假在家时经常做的事情，真实的记录，更能取得共鸣，使用户有代入感，能够触景生情。

p Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;">此外，除了这两类，借助新年热点的剧情类视频在近期也爆款频出，如过年去吃席、带对象见家长等主题，都有不错的反响。

p Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;">如果想看详细的视频内容，可登录新抖官网或点击阅读原文链接使用[视频搜索]功能，查看近期热门视频，找寻灵感，学习视频创意，更快实现账号涨粉。

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