微信公众号写什么样的内容才更受欢迎?阅读量才会高?编辑器告诉你答案!

作者:鱼爪创媒网 点击:163 发布时间:2021-05-25

 strong style="font-size: 15px; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; letter-spacing: 0.5px; text-align: center; white-space: pre-wrap; margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">未来受欢迎的内容究竟是怎样的?

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; letter-spacing: 0.5px; line-height: 1.75em; text-align: center; box-sizing: border-box !important; word-wrap: break-word !important;">strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">我该怎么做?br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;" >

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;"> 

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">根据企鹅智库发布的《中国新媒体趋势报告2017》(下文简称为报告)里的核心信息,透露出未来内容创作的8个趋势。详细解读和建议如下:

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;"> 

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;" >

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; text-align: center; box-sizing: border-box !important; word-wrap: break-word !important;">strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">1、重新定义资讯

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;" >

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">根据报告中的调研统计,strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">新媒体平台上的绝大多数内容,都被归类为资讯。

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;" >

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">为了区别了传统资讯,我们称其为泛资讯。如下图显示:网民眼中的新闻资讯,核心虽然是传统的新闻报道和新闻调查,但“知识类科普内容”以及“评论观察性文章”都获得超半数的资讯认可。

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;"> 

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; text-align: center; box-sizing: border-box !important; word-wrap: break-word !important;">img src="http:tu.weixin.comuploadimage2vip503947171217121630.png" alt="微信公众号写什么样的内容才更受欢迎?阅读量才会高?编辑器告诉你答案!"title="微信公众号写什么样的内容才更受欢迎?阅读量才会高?编辑器告诉你答案!">

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;"> 

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; text-align: center; box-sizing: border-box !important; word-wrap: break-word !important;">strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">如何应对?

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;" >

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">绝大部分自媒体创作的文章都被纳入新闻资讯的范畴了。随着新用户的增长聚焦在两端——低龄与高龄,以及三四线城市的增长爆发。那么未来的新机遇就是strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">适应于新增长用户的资讯。比如:

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;" >

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">针对高龄用户的辟谣内容

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">针对低龄用户的科普内容和教育资讯

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">针对三四线城市的新闻报道和观察评论

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">......

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;" >

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">这些机遇都要趁早留意,且要把握好资讯中的时效性。

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;" >

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;"> 

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; text-align: center; box-sizing: border-box !important; word-wrap: break-word !important;">strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">2、内容更加轻量化

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;" >

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">根据报告中的调研统计:大部分用户都使用移动端设备来获取新闻资讯,也就是说手机阅读是未来的主流。

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;"> 

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; text-align: center; box-sizing: border-box !important; word-wrap: break-word !important;">img src="http:tu.weixin.comuploadimage2vip50394717121712199476.png" alt="微信公众号写什么样的内容才更受欢迎?阅读量才会高?编辑器告诉你答案!"title="微信公众号写什么样的内容才更受欢迎?阅读量才会高?编辑器告诉你答案!">

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;"> 

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">而,手机阅读的场景主要是家,尤其是在床上看新闻的占比最高。

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;"> 

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; text-align: center; box-sizing: border-box !important; word-wrap: break-word !important;">img src="http:tu.weixin.comuploadimage2vip50394717121712199800.png" alt="微信公众号写什么样的内容才更受欢迎?阅读量才会高?编辑器告诉你答案!"title="微信公众号写什么样的内容才更受欢迎?阅读量才会高?编辑器告诉你答案!">

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;"> 

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; text-align: center; box-sizing: border-box !important; word-wrap: break-word !important;">strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">strong style="margin: 0px; padding: 0px; max-width: 100%; white-space: normal; box-sizing: border-box !important; word-wrap: break-word !important;">如何应对?

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; text-align: center; box-sizing: border-box !important; word-wrap: break-word !important;">strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">strong style="margin: 0px; padding: 0px; max-width: 100%; white-space: normal; box-sizing: border-box !important; word-wrap: break-word !important;">br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;" >

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;"> 

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">要顺应未来碎片化的节奏(这也符合第一点中“知识性内容”正变得轻量化,融入到了资讯类目的现状),还要顺应用户的阅读场景。这意味着:未来的内容要符合strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">短时间内,strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">简单高效地传达给用户;且推送时间要迎合用户看手机的场景。比如:

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;" >

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">重点要前置

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">观点要突出

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">控制文章字数br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;" >

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">用更易懂的表达

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">排版要适合手机屏幕

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">字间距、行间距不能太挤

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">符合用户在客厅、床上、公交上的时间推送

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">......

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;"> 

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">  

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; text-align: center; box-sizing: border-box !important; word-wrap: break-word !important;">strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">3、标题重要性凸显

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;" >

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">根据报告中的调研统计:不管是哪线城市,strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">传统标题strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">都没有呈压倒性优势;“励志鸡汤”的标题在三四线城市更为接受;即便“悬念”标题的接受度最低,但超60%的用户遇到悬念标题,依然会点开一探究竟。

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;"> 

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; text-align: center; box-sizing: border-box !important; word-wrap: break-word !important;">img src="http:tu.weixin.comuploadimage2vip50394717121712194847.png" alt="微信公众号写什么样的内容才更受欢迎?阅读量才会高?编辑器告诉你答案!"title="微信公众号写什么样的内容才更受欢迎?阅读量才会高?编辑器告诉你答案!">

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">   

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; text-align: center; box-sizing: border-box !important; word-wrap: break-word !important;">strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">strong style="margin: 0px; padding: 0px; max-width: 100%; white-space: normal; box-sizing: border-box !important; word-wrap: break-word !important;">如何应对?

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; text-align: center; box-sizing: border-box !important; word-wrap: break-word !important;">strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;" >

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;"> 

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">机器算法的自动推荐、Feed流资讯的普及和用户的碎片阅读导致:内容的第一眼呈现(标题、封面、摘要)可能决定内容的生死。

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;" >

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">未来,好的标题只会越来越重要,标题党在这个时代只会得到进化,与内容结合的标题创意是未来的趋势。比如在标题中:

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;" >

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">透露出尽可能多的信息

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">根据用户特质调整标题的写法

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">  如果你的用户主要在三四线城市,那么励志鸡汤的标题就要用得多;

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">  如果你的内容适合留悬念,那么依然可以使用悬念式的标题来吸引注意力;

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">  如果你的用户偏都市白领、高学历用户,那么理性凝炼的标题就该被多使用。

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;" >

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">关于起一个好的标题,可以点击文末的小程序了解更多。

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;"> 

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; text-align: center; box-sizing: border-box !important; word-wrap: break-word !important;">strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">4、新的写作风格

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;" >

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">根据报告中的调研统计:新媒体平台上近六成的用户更偏爱幽默文风。而这一审美偏好,也影响到传统新闻资讯的写作风格。

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;"> 

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; text-align: center; box-sizing: border-box !important; word-wrap: break-word !important;">img src="http:tu.weixin.comuploadimage2vip50394717121712193724.png" alt="微信公众号写什么样的内容才更受欢迎?阅读量才会高?编辑器告诉你答案!"title="微信公众号写什么样的内容才更受欢迎?阅读量才会高?编辑器告诉你答案!">

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;"> 

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">内容中网络用语的表达也被大部分用户接受。虽然在50岁以上的群体中接受度下降,但依然超半数的老年群体认可网络词语的运用。

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;" >

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; text-align: center; box-sizing: border-box !important; word-wrap: break-word !important;">img src="http:tu.weixin.comuploadimage2vip50394717121712197568.png" alt="微信公众号写什么样的内容才更受欢迎?阅读量才会高?编辑器告诉你答案!"title="微信公众号写什么样的内容才更受欢迎?阅读量才会高?编辑器告诉你答案!"> 

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;"> 

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; text-align: center; box-sizing: border-box !important; word-wrap: break-word !important;">strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">strong style="margin: 0px; padding: 0px; max-width: 100%; white-space: normal; box-sizing: border-box !important; word-wrap: break-word !important;">如何应对?

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; text-align: center; box-sizing: border-box !important; word-wrap: break-word !important;">strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;" >

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">新的写作风格最终会引导传统媒体的接纳和认可,但并不是替代传统的表达。它只是丰富了人们的阅读选择,是时代性的体现。就好像很多传统品牌努力融入互联网,寻求年轻化一样,我们也要跟随时代的趋势。比如:

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;" >

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">观察热点

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">紧跟网络热点

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">收集和使用网络流行词

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">类似“打call”、“diss”、“刚刚”

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">......

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;"> 

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; text-align: center; box-sizing: border-box !important; word-wrap: break-word !important;">strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">5、内容形式多样化

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;" >

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">根据报告中的调研统计:在国内,视频形态的内容渗透率达到61.8%。而且,3大流量最高的渠道中,超过八成的用户都看过视频资讯;过去一年75.5%的网民至少听过一次网络音频;年轻群体和老年群体的渗透率,高于成年人。

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;"> 

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; text-align: center; box-sizing: border-box !important; word-wrap: break-word !important;">img src="http:tu.weixin.comuploadimage2vip50394717121712195493.png" alt="微信公众号写什么样的内容才更受欢迎?阅读量才会高?编辑器告诉你答案!"title="微信公众号写什么样的内容才更受欢迎?阅读量才会高?编辑器告诉你答案!">

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;"> 

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">视频广告的体验还以微弱的优势超过图片广告。

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;"> 

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; text-align: center; box-sizing: border-box !important; word-wrap: break-word !important;">img src="http:tu.weixin.comuploadimage2vip50394717121712191772.png" alt="微信公众号写什么样的内容才更受欢迎?阅读量才会高?编辑器告诉你答案!"title="微信公众号写什么样的内容才更受欢迎?阅读量才会高?编辑器告诉你答案!">

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;"> 

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; text-align: center; box-sizing: border-box !important; word-wrap: break-word !important;">strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">如何应对?

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;" >

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">音、视频化将是未来内容创作的核心竞争力。

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">考虑到用户的阅读场景,未来的内容将会走strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">“视—听交汇”的风格,也就是在图文内容中插入音视频;伴随用户碎片化的阅读习惯,音视频尤其是长音视频内容想要在移动场景上发展,将形成分段并配文的趋势。

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;" >

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; text-align: center; box-sizing: border-box !important; word-wrap: break-word !important;">strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">6、待挖掘的评论区

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;" >

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">根据报告中的调研统计:超过70%的用户经常浏览网友的评论。

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;"> 

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; text-align: center; box-sizing: border-box !important; word-wrap: break-word !important;">img src="http:tu.weixin.comuploadimage2vip50394717121712198392.png" alt="微信公众号写什么样的内容才更受欢迎?阅读量才会高?编辑器告诉你答案!"title="微信公众号写什么样的内容才更受欢迎?阅读量才会高?编辑器告诉你答案!">

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;"> 

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">看评论的主要原因是:借由评论对文章内容进行strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">对错和价值的判断,看strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">调侃和吐槽居第二需求。

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;" >

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; text-align: center; box-sizing: border-box !important; word-wrap: break-word !important;">img src="http:tu.weixin.comuploadimage2vip503947171217121214.png" alt="微信公众号写什么样的内容才更受欢迎?阅读量才会高?编辑器告诉你答案!"title="微信公众号写什么样的内容才更受欢迎?阅读量才会高?编辑器告诉你答案!"> 

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;"> 

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">发表评论的主要原因是:满足表达欲望。其中有能力提供评论区精彩留言的用户占比约17.3%。

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;" >

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; text-align: center; box-sizing: border-box !important; word-wrap: break-word !important;">img src="http:tu.weixin.comuploadimage2vip50394717121712191922.png" alt="微信公众号写什么样的内容才更受欢迎?阅读量才会高?编辑器告诉你答案!"title="微信公众号写什么样的内容才更受欢迎?阅读量才会高?编辑器告诉你答案!"> 

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;"> 

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; text-align: center; box-sizing: border-box !important; word-wrap: break-word !important;">strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">strong style="margin: 0px; padding: 0px; max-width: 100%; white-space: normal; box-sizing: border-box !important; word-wrap: break-word !important;">如何应对?

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;" >

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">就像是新华社那篇刚刚体文章下的留言,以及阿里点名贴留言区的签到。未来内容底下的评论区,有很高的发展空间。

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;" >

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">让评论区承担一部分新闻评论的功能、成为优秀话题的集中池、打造成一个新的流量增长点。可以对经常评论的用户、提供优质评论的用户加以引导和激励,激活评论区的流量和价值。

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;"> 

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; text-align: center; box-sizing: border-box !important; word-wrap: break-word !important;">strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">7、兴趣带来传播

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;" >

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">和热点话题的传播不同,资讯内容在社交渠道的传播,依赖于兴趣和信任的背书,并不是明星效应!这意味着strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">未来资讯的社交传播需要强认可性。

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;"> 

p style="margin: 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; text-align: center; box-sizing: border-box !important; word-wrap: break-word !important;">img src="http:tu.weixin.comuploadimage2vip50394717121712192792.png" alt="微信公众号写什么样的内容才更受欢迎?阅读量才会高?编辑器告诉你答案!"title="微信公众号写什么样的内容才更受欢迎?阅读量才会高?编辑器告诉你答案!">

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;"> 

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; text-align: center; box-sizing: border-box !important; word-wrap: break-word !important;">strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">strong style="margin: 0px; padding: 0px; max-width: 100%; white-space: normal; box-sizing: border-box !important; word-wrap: break-word !important;">如何应对?

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;" >

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">兴趣和信任的背书、强认可性,这strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">透露出浓浓的strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">付费社群气息。付费社群中的人有着相同的兴趣、对群主IP的共同信任,对群友氛围的认可,因而付费社群中的传播力也是最强的。未来付费社群会持续增长。

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;"> 

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; text-align: center; box-sizing: border-box !important; word-wrap: break-word !important;">strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">8、内容的变现

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;" >

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">根据报告中的调研统计:过去一年有过内容付费的用户仅16.2%。

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">其中年轻人的付费意愿约为中老年人的3倍,高学历、高收入人群的付费意愿是其它人群的2倍。

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;"> 

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; text-align: center; box-sizing: border-box !important; word-wrap: break-word !important;">img src="http:tu.weixin.comuploadimage2vip50394717121712192673.png" alt="微信公众号写什么样的内容才更受欢迎?阅读量才会高?编辑器告诉你答案!"title="微信公众号写什么样的内容才更受欢迎?阅读量才会高?编辑器告诉你答案!"> 

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;"> 

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">但是,付费意愿最强的这两大群体,均对自媒体内容质量表示担忧。

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;" >

p style="margin: 0em 1em; padding: 0px; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; text-align: center; box-sizing: border-box !important; word-wrap: break-word !important;">img src="http:tu.weixin.comuploadimage2vip50394717121712198332.png" alt="微信公众号写什么样的内容才更受欢迎?阅读量才会高?编辑器告诉你答案!"title="微信公众号写什么样的内容才更受欢迎?阅读量才会高?编辑器告诉你答案!">

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;"> 

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">在内容付费的大环境下,拥有强付费意愿人群却对内容并不满意。这说明内容付费的关键依然是优质的、稀缺的。

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">调查中另一份数据显示稀缺的内容存在于深度的内容、全面的报道和有帮助的内容。

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;" >

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; text-align: center; box-sizing: border-box !important; word-wrap: break-word !important;">img src="http:tu.weixin.comuploadimage2vip50394717121712192908.png" alt="微信公众号写什么样的内容才更受欢迎?阅读量才会高?编辑器告诉你答案!"title="微信公众号写什么样的内容才更受欢迎?阅读量才会高?编辑器告诉你答案!">

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;"> 

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; text-align: center; box-sizing: border-box !important; word-wrap: break-word !important;">strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">如何应对?br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;" >

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">未来付费内容的引爆点将存在于专业度高的产品中。能站在用户的立场上提供真实全面的信息,以及切实有效的解决办法,需要未来的自媒体人要具备更专业的素质。除了学习和思考,别无它法。

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;"> 

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; text-align: center; box-sizing: border-box !important; word-wrap: break-word !important;">strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">总结:

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;" >

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">上述8大趋势无不透露出:内容创作者要越来越专业才能面对未来的挑战,传统媒体的优势会继续发挥出来。当然,并不代表非新闻专业的人就毫无出路,爆炸的资讯下需要更多且不同的生产力来匹配。

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;"> 

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">结合算法的更新和技术的运用,未来机器对于资料的收集和分析的理性工作,会极大程度解放内容创作者的压力。但是也对内容创作者在创造力和感性体察上的要求越来越高,跨界领域的学习和思考在未来会是一项非常宝贵的能力。

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;" >

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">同时,以兴趣为导向的资讯传播和消费趋势,也使得在特定方面有能力的人,有着越来越强的变现能力。例如深植于亚文化的内容创作者,可以依靠共同兴趣的粉丝传播力来变现;扎根于草根文化的内容创作者,可以依靠群体标签的共鸣收割流量。

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;" >

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">那么,面对未来,你准备好了吗?

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;" >

p style="margin: 5px 0px; padding: 0px 0.5em; max-width: 100%; clear: both; font-size: 16px; min-height: 1em; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Microsoft YaHei", 微软雅黑, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">记得排版用编辑器排版阅读量会更大的哟~

img src="http:tu.weixin.comuploadimage2vip50394717121712137354.png" alt="微信公众号写什么样的内容才更受欢迎?阅读量才会高?编辑器告诉你答案!"title="微信公众号写什么样的内容才更受欢迎?阅读量才会高?编辑器告诉你答案!">

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