微信指数来了，你的KPI又多了一项

p style="margin-bottom: 0px; padding: 0px; clear: both; font-size: 16px; white-space: normal; max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-family: 微软雅黑; word-wrap: break-word !important;">br style="margin: 0px; padding: 0px;">

p style="margin-bottom: 0px; padding: 0px; clear: both; font-size: 16px; white-space: normal; max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-family: 微软雅黑; line-height: 2em; word-wrap: break-word !important; text-align: center;">

p style="margin-bottom: 0px; padding: 0px; clear: both; font-size: 16px; white-space: normal; max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-family: 微软雅黑; line-height: 2em; word-wrap: break-word !important; text-align: center;">各位豆粉们，昨天微信推出了strong style="margin: 0px; padding: 0px; max-width: 100%; word-wrap: break-word !important;">“微信指数”，站姐的心为此还在隐隐作痛。我们的KPI估计又要涨了。

p style="margin-bottom: 0px; padding: 0px; clear: both; font-size: 16px; white-space: normal; max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-family: 微软雅黑; line-height: 2em; word-wrap: break-word !important;">br style="margin: 0px; padding: 0px;">

p style="margin-bottom: 0px; padding: 0px; clear: both; font-size: 16px; white-space: normal; max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-family: 微软雅黑; line-height: 2em; word-wrap: break-word !important; text-align: center;">什么是微信指数呢？

p style="margin-bottom: 0px; padding: 0px; clear: both; font-size: 16px; white-space: normal; max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-family: 微软雅黑; line-height: 2em; word-wrap: break-word !important;">br style="margin: 0px; padding: 0px;">

p style="margin-bottom: 0px; padding: 0px; clear: both; font-size: 16px; white-space: normal; max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-family: 微软雅黑; line-height: 2em; word-wrap: break-word !important; text-align: center;">微信指数就是微信官方提供的基于微信大数据分析的移动端指数。它的背后有着微信大数据的支持，只需通过搜索关键词就可以看到数据指数近三个月内的变化趋势。其实就是微信版的“百度指数”。

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p style="margin-bottom: 0px; padding: 0px; clear: both; font-size: 16px; white-space: normal; max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-family: 微软雅黑; word-wrap: break-word !important;"> 

p style="margin-bottom: 0px; padding: 0px; clear: both; font-size: 16px; white-space: normal; max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-family: 微软雅黑; text-align: center; word-wrap: break-word !important;">

p style="margin-bottom: 0px; padding: 0px; clear: both; font-size: 16px; white-space: normal; max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-family: 微软雅黑; line-height: 2em; word-wrap: break-word !important; text-align: center;">很多人认为，“微信指数”的推出，走出了数据分析平台由PC转向移动端的第一步，也再一次印证了移动时代社交数据的重要性。br style="margin: 0px; padding: 0px; max-width: 100%; word-wrap: break-word !important;">

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p style="margin-bottom: 0px; padding: 0px; clear: both; font-size: 16px; white-space: normal; max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-family: 微软雅黑; line-height: 2em; word-wrap: break-word !important; text-align: center;">那么我们怎么查看“微信指数”呢？

p style="margin-bottom: 0px; padding: 0px; clear: both; font-size: 16px; white-space: normal; max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-family: 微软雅黑; line-height: 2em; word-wrap: break-word !important; text-align: center;"> 

p style="margin-bottom: 0px; padding: 0px; clear: both; font-size: 16px; white-space: normal; max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-family: 微软雅黑; line-height: 2em; word-wrap: break-word !important; text-align: center;">和之前小程序一样，微信喜欢把新东西通过“搜索栏”展示，所以我们得在搜索栏搜索“微信指数”就可以看到“微信指数”的入口了。br style="margin: 0px; padding: 0px; max-width: 100%; word-wrap: break-word !important;">

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p style="margin-bottom: 0px; padding: 0px; clear: both; font-size: 16px; white-space: normal; max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-family: 微软雅黑; word-wrap: break-word !important;">br style="margin: 0px; padding: 0px; max-width: 100%; word-wrap: break-word !important;">

p style="margin-bottom: 0px; padding: 0px; clear: both; font-size: 16px; white-space: normal; max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-family: 微软雅黑; word-wrap: break-word !important;">br style="margin: 0px; padding: 0px;">

p style="margin-bottom: 0px; padding: 0px; clear: both; font-size: 16px; white-space: normal; max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-family: 微软雅黑; line-height: 2em; word-wrap: break-word !important; text-align: center;">进入“微信指数”之后就可以搜索你想要查看的关键词的微信指数变化了，如图：br style="margin: 0px; padding: 0px; max-width: 100%; word-wrap: break-word !important;">

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p style="margin-bottom: 0px; padding: 0px; clear: both; font-size: 16px; white-space: normal; max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-family: 微软雅黑; word-wrap: break-word !important;">br style="margin: 0px; padding: 0px; max-width: 100%; word-wrap: break-word !important;">

p style="margin-bottom: 0px; padding: 0px; clear: both; font-size: 16px; white-space: normal; max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-family: 微软雅黑; line-height: 2em; word-wrap: break-word !important; text-align: center;">它可以统计7日、30日、90日数据，而每次是凌晨更新，当前指数其实就是昨日指数。br style="margin: 0px; padding: 0px; max-width: 100%; word-wrap: break-word !important;">

p style="margin-bottom: 0px; padding: 0px; clear: both; font-size: 16px; white-space: normal; max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-family: 微软雅黑; line-height: 2em; word-wrap: break-word !important; text-align: center;">br style="margin: 0px; padding: 0px;">

p style="margin-bottom: 0px; padding: 0px; clear: both; font-size: 16px; white-space: normal; max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-family: 微软雅黑; line-height: 2em; word-wrap: break-word !important; text-align: center;">另外还可以直接搜索关键词+微信指数来搜索你想要知道的微信指数，如图：

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p style="margin-bottom: 0px; padding: 0px; clear: both; font-size: 16px; white-space: normal; max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-family: 微软雅黑; word-wrap: break-word !important;"> 

p style="margin-bottom: 0px; padding: 0px; clear: both; font-size: 16px; white-space: normal; max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-family: 微软雅黑; text-align: center; word-wrap: break-word !important;">

p style="margin-bottom: 0px; padding: 0px; clear: both; font-size: 16px; white-space: normal; max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-family: 微软雅黑; word-wrap: break-word !important;">br style="margin: 0px; padding: 0px; max-width: 100%; word-wrap: break-word !important;">

p style="margin-bottom: 0px; padding: 0px; clear: both; font-size: 16px; white-space: normal; max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-family: 微软雅黑; line-height: 2em; word-wrap: break-word !important; text-align: center;">目前微信指数还没有在微信中还没有入口，不像小程序一样搜索过后在发现就有入口了，而微信指数得每次使用的时候通过“搜索栏”进入，或许以后腾讯会开发微信指数会有直接进入的入口。

p style="margin-bottom: 0px; padding: 0px; clear: both; font-size: 16px; white-space: normal; max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-family: 微软雅黑; line-height: 2em; word-wrap: break-word !important; text-align: center;"> 

p style="margin-bottom: 0px; padding: 0px; clear: both; font-size: 16px; white-space: normal; max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-family: 微软雅黑; line-height: 2em; word-wrap: break-word !important; text-align: center;">好了，说了怎么搜微信指数，我们得知道微信指数的用处才行，普遍来说，微信指数拥有三大用处：

p style="margin-bottom: 0px; padding: 0px; clear: both; font-size: 16px; white-space: normal; max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-family: 微软雅黑; text-indent: 2em; line-height: 2em; word-wrap: break-word !important; text-align: center;">1、捕捉热词，看懂趋势;

p style="margin-bottom: 0px; padding: 0px; clear: both; font-size: 16px; white-space: normal; max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-family: 微软雅黑; text-indent: 2em; line-height: 2em; word-wrap: break-word !important; text-align: center;">2、监测舆情动向，形成研究结果;

p style="margin-bottom: 0px; padding: 0px; clear: both; font-size: 16px; white-space: normal; max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-family: 微软雅黑; text-indent: 2em; line-height: 2em; word-wrap: break-word !important; text-align: center;">3、洞察用户兴趣，助力精准营销。

p style="margin-bottom: 0px; padding: 0px; clear: both; font-size: 16px; text-indent: 0em; white-space: normal; max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-family: 微软雅黑; word-wrap: break-word !important;">br style="margin: 0px; padding: 0px; max-width: 100%; word-wrap: break-word !important;">

p style="margin-bottom: 0px; padding: 0px; clear: both; font-size: 16px; white-space: normal; max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-family: 微软雅黑; line-height: 2em; word-wrap: break-word !important; text-align: center;">仔细观察这三个场景，基本就是自媒体生态圈每天都要关心的内容啊。对于微信公众号运营人员，对于品牌、市场、公关人员，这是个以后每天都要使用的工具。

p style="margin-bottom: 0px; padding: 0px; clear: both; font-size: 16px; white-space: normal; max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-family: 微软雅黑; line-height: 2em; word-wrap: break-word !important; text-align: center;"> 

p style="margin-bottom: 0px; padding: 0px; clear: both; font-size: 16px; white-space: normal; max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-family: 微软雅黑; line-height: 2em; word-wrap: break-word !important; text-align: center;">另外得知某个关键词在当下微信生态中的真实热度之后，它还可以延伸出三个功能：

p style="margin-bottom: 0px; padding: 0px; clear: both; font-size: 16px; white-space: normal; max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-family: 微软雅黑; text-align: center; text-indent: 2em; line-height: 2em; word-wrap: break-word !important;">1、广告主可以更好地监测投放后的效果;

p style="margin-bottom: 0px; padding: 0px; clear: both; font-size: 16px; white-space: normal; max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-family: 微软雅黑; text-align: center; text-indent: 2em; line-height: 2em; word-wrap: break-word !important;">2、广告主可以更好的评估在公众号投放广告的效果；

p style="margin-bottom: 0px; padding: 0px; clear: both; font-size: 16px; white-space: normal; max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-family: 微软雅黑; line-height: 2em; word-wrap: break-word !important; text-align: center;">　　3、自媒体可以评估某个热点到底在微信里火不火。

p style="margin-bottom: 0px; padding: 0px; clear: both; font-size: 16px; white-space: normal; max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-family: 微软雅黑; word-wrap: break-word !important;">br style="margin: 0px; padding: 0px; max-width: 100%; word-wrap: break-word !important;">

p style="margin-bottom: 0px; padding: 0px; clear: both; font-size: 16px; white-space: normal; max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-family: 微软雅黑; line-height: 2em; word-wrap: break-word !important; text-align: center;">举例来说，假设以某个品牌作为关键词，投放前后的微信指数没有发生任何变化，那就说明这个广告在微信生态里完全没有产生影响。拿这个铁证好好质问乙方吧。反过来说，这时候乙方再怎么忽悠「其实我觉得是有用的……」也毫无意义。

p style="margin-bottom: 0px; padding: 0px; clear: both; font-size: 16px; white-space: normal; max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-family: 微软雅黑; word-wrap: break-word !important;">br style="margin: 0px; padding: 0px; max-width: 100%; word-wrap: break-word !important;">

p style="margin-bottom: 0px; padding: 0px; clear: both; font-size: 16px; white-space: normal; max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-family: 微软雅黑; line-height: 2em; word-wrap: break-word !important; text-align: center;">另外对于想要在某公众号投放广告的商家来说，投放前可针对该公众号进行微信指数搜索，从而了解该公众号真实的传播能力和用户画像等，这样如果是刷上去的公众号毫无疑问就暴露了。

p style="margin-bottom: 0px; padding: 0px; clear: both; font-size: 16px; text-indent: 0em; white-space: normal; max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-family: 微软雅黑; word-wrap: break-word !important;">br style="margin: 0px; padding: 0px; max-width: 100%; word-wrap: break-word !important;">

p style="margin-bottom: 0px; padding: 0px; clear: both; font-size: 16px; white-space: normal; max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-family: 微软雅黑; line-height: 2em; word-wrap: break-word !important; text-align: center;">毕竟现在的自媒体广告这么贵，微信指数可以成为金主爸爸们监测效果的利器。当然，买了朋友圈广告的土豪玩家更是如此。

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p style="margin-bottom: 0px; padding: 0px; clear: both; font-size: 16px; white-space: normal; max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-family: 微软雅黑; line-height: 2em; word-wrap: break-word !important; text-align: center;">再说判断热点。

p style="margin-bottom: 0px; padding: 0px; clear: both; font-size: 16px; white-space: normal; max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-family: 微软雅黑; line-height: 2em; word-wrap: break-word !important; text-align: center;">br style="margin: 0px; padding: 0px;">

p style="margin-bottom: 0px; padding: 0px; clear: both; font-size: 16px; white-space: normal; max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-family: 微软雅黑; line-height: 2em; word-wrap: break-word !important; text-align: center;">同样举个例子，如果一个运营小编想知道今天到底该不该追iPhone7中国红的热点。以前他只能依靠职业敏感性来判断，但今后他可以用微信指数来搜索一下。

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p style="margin-bottom: 0px; padding: 0px; clear: both; font-size: 16px; white-space: normal; max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-family: 微软雅黑; word-wrap: break-word !important;">br style="margin: 0px; padding: 0px; max-width: 100%; word-wrap: break-word !important;">

p style="margin-bottom: 0px; padding: 0px; clear: both; font-size: 16px; white-space: normal; max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-family: 微软雅黑; word-wrap: break-word !important;">

p style="margin-bottom: 0px; padding: 0px; clear: both; font-size: 16px; white-space: normal; max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-family: 微软雅黑; line-height: 2em; word-wrap: break-word !important; text-align: center;">OK，讲了这么多，相信各位豆粉们已经迫不及待的去试试了吧。毕竟很快微信指数就会成为KPI的考核项目啊（泪流满面）。

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p style="margin-bottom: 0px; white-space: normal; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); line-height: 2em; text-align: center;">长按二维码关注

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